Project: Pawfix

Product Design


The innovator Susanne Damgren contacted us to develop a toy that could be used to whet the dog’s claws. The goal was to make a toy that dogs could use to whet their own claws and be rewarded with sweets. We went with a rotating disc on which dogs drag their claws on the upper side. The dog’s human refill the small openings with sweets which get thrown over the sides by the centrifugal force. Pawfix has been getting a lot of attention in the media and sells more each day. A fun journey from idea to success!

To Pawfix' website